Understanding CPC Advertising: Cost Per Click Explained

CPC stands for Cost Per Click, which is a pricing model used in online advertising where the advertiser pays each time a user clicks on their ad. The amount that the advertiser pays per click is determined by the auction process and can vary depending on the ad's relevance, quality, and other factors.

In CPC advertising, the goal is to attract users who are genuinely interested in the product or service being advertised, rather than simply trying to generate as many clicks as possible. This approach can lead to higher conversion rates and a more effective use of advertising budget.

CPC is commonly used in pay-per-click (PPC) advertising campaigns, where advertisers bid on keywords or ad placements and pay each time a user clicks on their ad. The most popular CPC advertising platform is Google AdWords, but other platforms like Facebook Ads and LinkedIn Ads also offer CPC pricing models.

I like this

I dislike this

Report a content error

Share

Report a content error

Thank you! Your form was successfully submitted.

We apologize! Your form could not be submitted. Please try again later.

Submit reports

Share

• 
• 
• 
• 
• 
• 
• 
• 
•