Understanding Disruptive Innovation and the Rise of Disruptionists

Disruptive innovation is a term coined by Clayton Christensen to describe the process of creating new markets or disrupting existing ones through the introduction of new products, services, or technologies that are often less expensive, more accessible, and more convenient than existing offerings.
Disruptive innovations typically start out as low-end or niche products but eventually move upmarket and displace established players in the market. They often involve new business models, distribution channels, or technologies that challenge traditional norms and expectations.
Examples of disruptive innovation include the rise of Netflix and streaming services over traditional television broadcasting, the introduction of the iPhone and smartphones over feature phones, and the growth of online education platforms like Coursera and Udacity over traditional universities.
Disruptionist is a term used to describe individuals or organizations that embrace disruptive innovation and actively seek out opportunities to create new markets or disrupt existing ones. These individuals or organizations are often characterized by their willingness to take risks, experiment with new ideas, and challenge established norms and practices.
Examples of disruptionists include entrepreneurs like Steve Jobs and Elon Musk, who have successfully disrupted entire industries through their innovative products and services. Disruptionists can also be found within larger organizations, such as intrapreneurs who drive innovation from within existing companies.