Understanding Postmarks in Email Marketing

Postmarks are a way to track the delivery of emails in your email marketing campaigns. They allow you to see when an email was opened, clicked on, or marked as spam. This information can help you understand how effective your email campaigns are and make improvements for future campaigns.

There are different types of postmarks that can be used in email marketing, including:

1. Open postmarks: These indicate when an email has been opened by the recipient.
2. Click postmarks: These indicate when a link within the email has been clicked on.
3. Spam postmarks: These indicate when an email has been marked as spam by the recipient's email provider.
4. Bounce postmarks: These indicate when an email cannot be delivered to the recipient's inbox due to a temporary or permanent issue.
5. Complaint postmarks: These indicate when an email has been reported as spam or abusive by the recipient.
6. Unsubscribe postmarks: These indicate when a recipient has unsubscribed from your email list.

By using postmarks, you can gain valuable insights into how your email campaigns are performing and make adjustments to improve their effectiveness.