Understanding Total Purchase Return (TPR) Rates: Why It Matters and How to Improve It

TPR stands for Total Purchase Return. It is a metric used to measure the percentage of products that are returned by customers after purchase, and it includes both intentional returns (e.g., exchanges or refunds) and unintentional returns (e.g., damaged or defective products).

For example, if a company has a TPR rate of 10%, it means that 10% of all products purchased were returned by customers. This can be an important metric for businesses to track, as high TPR rates can indicate issues with product quality, customer satisfaction, or other aspects of the sales process.

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