What is a Full-Feed Ad?

Full-feed is a term used in the context of social media and online advertising. It refers to an ad format that takes up the entire screen of a user's device, covering the entire feed or timeline of the platform. This means that the ad completely fills the available space on the screen, leaving no room for other content or posts.

Full-feed ads are typically displayed in a landscape orientation and can be either static or video-based. They are often used by advertisers looking to create a bold and eye-catching impression on users, as they cannot be skipped or scrolled past like smaller ad formats.

Some examples of full-feed ads include:

* Facebook and Instagram's "carousel" ads, which allow advertisers to showcase multiple images or videos in a single ad unit.
* Twitter's "promoted tweet" ad format, which allows advertisers to promote a specific tweet to the top of the timeline for all users.
* LinkedIn's "sponsored content" ad format, which allows advertisers to promote a piece of content (such as an article or video) to the top of the platform's feed.