What is a Reseller?

A reseller is a business or individual who purchases products or services from a manufacturer or provider and then sells them to customers at a markup. The reseller may also provide additional services, such as technical support or customization, to the products they sell.

Resellers are common in many industries, including technology, electronics, and software. They can be small businesses or large corporations, and they may sell products online or through physical stores.

Some examples of resellers include:

1. Electronics retailers like Best Buy or Costco, which sell a wide range of electronic devices and gadgets from various manufacturers.
2. Software vendors like Microsoft or Adobe, which sell software licenses to other businesses and individuals who then resell them to their own customers.
3. Online marketplaces like Amazon or eBay, which allow third-party sellers to resell products to consumers.
4. IT solution providers like CDW or Insight Enterprises, which sell technology products and services to businesses and organizations.
5. Value-added resellers (VARs), which are companies that add customized features or services to products before selling them to customers.