What is a Wahoo in Online Marketing?

Wahoo is a term used in the context of online marketing and advertising to refer to a specific type of user engagement or interaction with a website or application. Specifically, a wahoo is a user who clicks on an ad or interacts with a piece of content in a way that indicates they are interested in the product or service being advertised.

The term "wahoo" is derived from the word "whoa," which is often used to express excitement or surprise. In the context of online marketing, the term "wahoo" is used to describe a user who is so engaged with an ad or piece of content that they are likely to take further action, such as making a purchase or signing up for a newsletter.

Wahoos are considered valuable to online marketers and advertisers because they have demonstrated a high level of interest in the product or service being advertised. By targeting wahoos with specific ads and content, marketers can increase the likelihood of converting them into paying customers.