What is Simulcasting? Definition, Types, and Benefits

Simulcasting is the practice of broadcasting or webcasting an event live on multiple platforms, such as television, radio, and online streaming services. The term "simulcast" comes from the words "simultaneous broadcast." It allows viewers to watch or listen to the same event at the same time, regardless of their location or the platform they are using.

Simulcasting has become increasingly popular in recent years, particularly for high-profile events such as sports games, concerts, and awards shows. It allows broadcasters to reach a wider audience and provide a more immersive experience for viewers who may not be able to attend the event in person.

There are several types of simulcasts, including:

1. Linear simulcast: This is the most common type of simulcast, where the same content is broadcast simultaneously on multiple platforms.
2. Interactive simulcast: This type of simulcast allows viewers to interact with the content in real-time, such as through social media or live chat.
3. On-demand simulcast: This type of simulcast allows viewers to watch the content at a later time, rather than having to watch it live.
4. Hybrid simulcast: This type of simulcast combines elements of linear and on-demand simulcasts, allowing viewers to watch the content live and also providing an on-demand option for those who miss the live broadcast.